Analytics for mobile apps are a series of tools that help you identify technical, performance, and usability issues with your app. Also, some analytics tools can pinpoint engagement and retention issues that negatively impact your app’s profitability. As a rule of thumb, you should implement analytics in your apps to measure all their key performance indicators (KPIs).
Given that users expect to run high-quality, safe, and performant apps on their devices, your startup cannot afford to ignore this. Building and releasing apps without testing and implementing analytics won’t do you any good. No matter how talented your development team is, even your most polished app will have some issues you least expect.
Therefore, your app development process should always include QA testing and analytics before you publish your app. Even if you’re working with a small team or have a tight budget, never treat analytics for mobile apps as an afterthought. And that’s because you don’t want to tarnish your startup’s reputation with apps that don’t meet user expectations.
Furthermore, failing to implement analytics means you won’t detect an app’s churn rates and why this is happening. When such a problem persists, it will impact your app’s profitability. If this is significant, it will also negatively affect the long-term feasibility of your startup, which is something you don’t want.
What Analytics For Mobile Apps Are Available?
New analytics tools make their way to the market all the time. But it’s best to focus on the most widely used and battle-tested tools, as these are more refined and stable. Several of the most popular analytics for mobile apps include the following:
- Google Analytics: It’s a free and comprehensive analytics suite that integrates with Firebase, Flutter, and Unity. With the Firebase implementation, you can collect data from your Android, iOS, or web app.
- Flurry: Flurry is a free analytics tool owned by Yahoo! and aimed at developers looking to fine-tune their monetization strategies. It’s also an excellent tool for analyzing user data, conversion rates, and mobile app sessions.
- Mixpanel: A powerful and paid analytics suite for tracking all user interactions in your mobile or web-based app. It’s popular with many developers due to its hassle-free integration and well-documented APIs.
- Smartlook: Smartlook is part of Cisco and offers several analytics tools for mobile and web developers. These include tools for tracking user engagement, in-app user behavior, and analyzing how users move down the funnel.
- Upland Localytics: It’s challenging for apps to stand out in today’s highly competitive market, so personalization is increasingly important. The Upland Localytics tool lets developers know their customers, app uninstalls, and churn rates and respond with customized campaigns to rejuvenate retention rates.
Can I Only Use Free Mobile App Analytics Tools?
No. You may use several free tools like Google Analytics and Flurry, but you’ll also want to access several features offered by paid tools. Several of the best and most comprehensive analytics tools for marketing purposes are often paid solutions.
In Conclusion
Implementing analytics for mobile apps will let you gauge the overall health of your app and if it’s engaging your users. The more you know about your app at an early stage, the more you can respond with app updates or marketing campaigns to boost your app’s overall success.
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